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Miami FC Drives New Community Engagement Through Partnership with GameOn Technology

By Miami FC Communications, 06/10/21, 9:00AM EDT


Club aims to create an integrated communication system across all its brands

MIAMI – June 10, 2021 – The Miami FC, Miami’s longest tenured professional soccer team, and GameOn Technology, the industry-leading conversational AI platform, announced today that the organization's official chat application is coming to Facebook Messenger this June. Miami FC will be the first soccer club in North America to partner with GameOn Technology and launch their innovative product.

GameOn’s ChatOS™ technology gives Miami FC the ability to chat with their fans, supporters, and members of the Miami FC Youth Academy in real-time, providing news, media and insights directly from the team.

“Developing the Miami FC chat experience has been an exciting process as their goals and challenges differ from many of the companies we’ve worked with in the past,” said Kalin Stanojev, Co-founder and Chief Product Officer, GameOn Technology. “If you’re an organization like the NBA or NHL, you’re already a household name, so your focus is around scaling innovation and brand engagement into new markets. With Miami FC, they’re building a brand, and focused on growing engagement with the local fanbase while providing resources and opportunity to the larger Miami soccer community.”

“Partnering with GameOn Technology demonstrates Miami FC’s continued investment toward connecting and engaging with our fans and the Miami-Dade community,” explained Miami FC CEO Michael Williamson. “We are looking forward to working extensively with GameOn and using their platform to gain a deeper understanding of who our fans are and deliver them something really special.”

GameOn has a rich history of working with teams across a multitude of sports and leagues. Arsenal FC was GameOn’s first foray into the world of soccer and has seen great success with scaling personalized conversations to the millions. GameOn Technology’s chat experiences focus on not only providing customer support, but also on building communities, real-time consumer engagement and conversational commerce allowing fans to purchase merchandise directly from the application. 

The Miami FC chat experience for Facebook Messenger is built on ChatOS, GameOn's proprietary end-to-end development and integration platform designed specifically for the future of messaging and voice applications. The industry-leading technology streamlines the deployment of robust, content-driven, premium conversational experiences. ChatOS connects directly to brands' Content Management Systems (CMS), data sources and API feeds, allowing them to effortlessly deploy content across a wide array of platforms and applications through highly engaging chat experiences.

About GameOn Technology
GameOn is based in San Francisco and was founded in 2014 with a shared passion for building innovative messaging products that serve the world of broadcast media. Using its proprietary bot platform, ChatOS, GameOn has designed, developed, and launched business solutions for many of the world's largest sport, lifestyle, and media companies becoming an industry leader in user retention, engagement, and monetization in the applications space. Some of the world's most notable brands like the NBA, NHL, PGA, ATP Media, Arsenal F.C., Sky Sports and TIME Inc. partner with GameOn to provide customized, rich customer experiences on the world's major chat application platforms. GameOn has been recognized for its work in the tech and sports space receiving accolades from outlets including Fast Company and the Sports Technology Awards. The company is Pre-Series B and  has investors who include Quest Ventures and Mirae Asset Venture Investment. To learn more, visit

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